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“I am honored to be a part of the StratiFi Health family. We are changing the healthcare landscape, one patient at a time and one team member at a time. It is a privilege to watch us grow and thrive while improving the lives of those we serve.”


Tony Willoughby, PHARMD

President of Pharmacy Solutions

Tony Willoughby is President of Pharmacy Solutions and Co-Founder of Thrive Pharmacy Solutions.

Dr. Willoughby has over 20 years of pharmacy experience. After earning his Doctor of Pharmacy at the Medical University of South Carolina he began his professional career with Target and held progressive leadership roles culminating to the role of Regional Pharmacy Director for the southern US. During this time, where he was responsible for strategy, HR, and execution of pharmacy programs in 455 pharmacies and clinics. 

Dr. Willoughby also served as Senior Director of Pharmacy Operations with Prime Therapeutics. In this role he was responsible for leading all aspects of a centralized mail order pharmacy that served over 1.5 million lives, filling 6 million prescriptions annually.

In 2012, Dr. Willoughby joined McKesson as Vice-President, Chief Pharmacist for Health Mart Pharmacy Systems Inc., a fully owned subsidiary corporation of McKesson. In that role he led the team that developed the clinical and operational strategies to help independently owned and operated pharmacies thrive in a competitive marketplace. 

In 2016, inspired by the work at StratiFi Health, Dr. Willoughby left McKesson to co-create Thrive Pharmacy Solutions as a core component of StratiFi Health's strategies to impact communities through delivering better healthcare through personalized medication management. In this role, Dr. Willoughby is responsible for developing clinical and operational strategies to support the performance of our managed networks.